AMC History

AMC

American Motors Corporation (AMC) was an American automobile Corporation, founded in 1954, the merger of the company Nash-Kelvinator and Hudson Motor Car Company. At that time it was the largest corporate merger in U.S. history.


George Mason was the architect of the merger. He wanted to do reap the benefits from the strength of the two major proivzoditeley, and fight with much larger representatives of the "big three" automakers (General Motors, Ford and Chrysler). During the year, George Romney took on the management of the company reorganized it and concentrated future AWS on the new small line of cars. By the end of 1957 production under the original brands Nash and Hudson has been completely stopped. The first success of the company brought the model Rambler, its sales rose by the end of 50th years.


In the mid-1960s, under the guidance of Roy Abernethy in AMC concentrated all their efforts on the production of larger and more profitable vehicles, to get away from the image of the compact and economical Rambler.


In the conditions of deterioration of the financial and market indicators, Roy D. Chapin, Jr., took the responsibility to revive the company, and designer Richard A. He has developed several cars "General stamping". While the prices and costs were reduced, it became possible to create new, more sports cars, and in 1968 AMC began to produce Javelin, AMX and muscle cars.


In 1970 AMC acquired Kaiser Jeep in addition to its existing business of passenger cars. From the beginning of the 1970-ies the main products of the factories AMC - this is the new compact car designs based on the model of insurrection. In addition were put on stream of new models - Matador and Pacer.


Since 1980, AMC announces partnership with the French Renault, to help Finance its production lines and get a much-needed capital. By 1983 the Renault was controlling package of shares of AMC. Production was halted for all cars AMC, in addition to all-wheel-drive cars Eagles. A few years later Renault sold AMC concern Chrysler. Since then, the United States brands AMC and Renault under the ban.