Classic Cars from United Kingdom

Classic Cars / DeSoto

DeSoto History

History

This is the history of the brand DeSoto since the establishment of the company and up to the most modern of vehicles produced under this brand.

Classic Cars

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DeSoto

DeSoto - a brand of cars, Chrysler Corporation designed and produced in the United States during the period from 1928 to 1961. DeSoto emblem was stylized image of Spanish conquistador Hernando De Soto. DeSoto officially ceased suschestvovavnie November 30, 1960, performing at the time of more than 2 million vehicles since 1928.



1929-1942




DeSoto was founded by Walter Chrysler 4 August 1928 and introduced to the lineup in 1929. Brand got its name in honor of the Spanish conquistador Hernando de Soto. Chrysler created a new brand to compete with General Motors, Studebaker and Willys-Knight in the middle price class.



Soon after the establishment of DeSoto, Chrysler completes acquisition of Dodge Brothers; thus under the control of the company are two brands of middle-class cars. If the purchase was made a little earlier, DeSoto never would have been introduced.



Initially, the use of two brands of the middle class was a success. In times of economic crisis, sales DeSoto were 25,000 cars in 1932. However, in 1933, Chrysler changed the position of the two brands on the market in order to increase sales of Dodge. In 1934 DeSoto releases a new streamlined model Airflow. Who had a short wheelbase, the car was not popular with buyers. Unlike Chrysler, which took the traditional model, DeSoto Airstream was forced to release until 1935.



In addition to the model Airflow, DeSoto released in 1942, the second storage model with folding headlights, which became the first in North America. DeSoto sell these lights under the name «Air-Foil» with the slogan "Out of sight, except for the night."



1946 - 1960




After the Second World War, when the restrictions on the production of cars were removed, DeSoto resumed production of passenger cars model 1942, as well as new cars in 1946, but without the function of "hidden" headlights.



Prior to 1952 DeSoto used the Deluxe and Custom designation for their models. In 1952 DeSoto added Firedome model with 276-cc engine. In 1953 DeSoto Deluxe abolish the name and Custom. Instead, the 6-cylinder cars entered the index «Powermaster», and for the V8 - «Firedome».



DeSoto popular models were Firesweep, Firedome and Fireflite. DeSoto Adventurer, released in 1956 with a hardtop coupe body was part of a full lineup in 1960.



In 1955, like all models of Chrysler, DeSoto undergone restyling, which carried out the designer Virgil Exner. In 1956, DeSoto sales continued to grow, in the same year, DeSoto first and last time used as a Pace Car at the races "500 miles of Indianapolis." New design Exner in 1956 gave the cars tail "fins" and new taillights.



In 1957, two new models are offered - Firesweep reduced and a new model with a body Firedome / Fireflite, Dodge front fenders on the same chassis with a short wheelbase 122 "inches. There was a version with Chrysler chassis with a wheelbase of 126" inches. As was customary in those days, the models differed trim, bumpers, grille.



The economic crisis of 1958 has hit the middle class manufacturers of machines. DeSoto sales decreased by 60% from the previous one in 1957. 1958 was the worst for DeSoto since 1938. From 1959 to 1960, sales continued to fall sharply, which explains the abolition of the brand DeSoto.



In autumn 1960 DeSoto releases a new model 1961 model year. By that time, it became apparent the imminent dismissal of DeSoto. At the same time there is a new Chrysler Newport.



Model 1961 does not have its own symbols, as was the case with the model line Packard. It is available in short wheelbase Chrysler Windsor, had a two-tier grille and updated taillights. Options are offered only with a body 2 and 4-door sedan.



The final decision on the Abolition of DeSoto was taken November 30, 1960, just 47 days after the 1961 model run. Meanwhile, Chrysler warehouses were many components DeSoto, so the production continued for some time, despite the formal abolition of the brand.



Chrysler and Plymouth dealers have been selling DeSoto coming to them at a loss, without compensation from the company. Delivery vehicles continued until December, and then switched to production of Chrysler models Windsor.



Despite the successful production of DeSoto for most of the existence of this brand, its elimination was caused by a combination of corporate mistakes Chrysler and external factors.



Recession in 1958




One of the reasons was the recession in the U.S. in 1958, which was hit hard by the car manufacturers middle price range. In 1959 and 1960 sales continued to fall sharply, in addition, DeSoto cars are very similar to a successful Chrysler.



DeSoto Trucks



In 1937, Chrysler Corporation began using the trademark for the DeSoto and Dodge trucks Fargo. Mark DeSoto used on cars Dodge, been produced in Australia, Argentina, Spain, Turkey and the UK.



In the future, Chrysler stopped production of trucks, however trademarks DeSoto and Fargo are currently used by the Turkish company Askam Truck own production. Askam has no technical or business ties with Chrysler.

Latest classic DeSoto cars offered in listings:

1974 Ford Bronco RANGER RESTORED AUTO 1974 Ford Bronco RANGER RESTORED AUTO 12 $28,900.00
1968 Chevrolet C10 V8 AUTO REBUILT ENGINE 1968 Chevrolet C10 V8 AUTO REBUILT ENGINE 12 $6,900.00
1969 Volkswagen Karmann Ghia REBUILT 1600 CC ENGINE ORIGINAL DASH 1969 Volkswagen Karmann Ghia REBUILT 1600 CC ENGINE ORIGINAL DASH 12 $17,900.00
1966 Dodge Charger RARE HURST EDITION 440 AUTO 1966 Dodge Charger RARE HURST EDITION 440 AUTO 12 $22,900.00
1956 Triumph TR3 ORGINAL REBUILT 4 CYL MOTOR CONVERTIBLE 1956 Triumph TR3 ORGINAL REBUILT 4 CYL MOTOR CONVERTIBLE 12 $26,900.00
1953 DeSoto Firedome 1953 DeSoto Firedome 16 $8,500.00
1956 DeSoto 1956 DeSoto 15 $6,500.00
1955 desoto air bagged accu air 1955 desoto air bagged accu air 12 $34,990.00
58 RHD DeSoto Firesweep 58 RHD DeSoto Firesweep 12 $5,000.00
1955 Porsche SPYDER BECK RECREATION COMMANDS ATTENTION 1955 Porsche SPYDER BECK RECREATION COMMANDS ATTENTION 12 $26,900.00
1953 DeSoto Station Wagon 1953 DeSoto Station Wagon 19 $32,000.00
1939 DeSoto 1939 DeSoto 12 $US $10,000.00
1957 Chevrolet Bel Air/150/210 Hardtop 1957 Chevrolet Bel Air/150/210 Hardtop 21 $US $24,100.00
1952 Packard 200 club Sedan Club Sedan 1952 Packard 200 club Sedan Club Sedan 12 $US $6,300.00
1937 Other Makes Special Trunkback Sedan Restomod 1937 Other Makes Special Trunkback Sedan Restomod 12 $US $10,000.00
1959 Desoto 1959 Desoto 12 $25,000.00
DeSoto Dodge Chrysler Plymouth 1959 DeSoto Dodge Chrysler Plymouth 1959 8 $25,000.00
1954 Packard Clipper Super Deluxe Panama Hardtop Hardtop 1954 Packard Clipper Super Deluxe Panama Hardtop Hardtop 12 $US $5,900.00
1959 DeSoto Firesweep Sportsman 1959 DeSoto Firesweep Sportsman 1 $US $35,000.00
1969 Ford Galaxie 390 V8 AUTO PS PB CONVERTIBLE 1969 Ford Galaxie 390 V8 AUTO PS PB CONVERTIBLE 12 $13,900.00
1948 Ford SEDAN HOLLEY 4-BARREL CARB AUTO 1948 Ford SEDAN HOLLEY 4-BARREL CARB AUTO 12 $26,900.00
1987 Porsche 944 Base 1987 Porsche 944 Base 11 $9,000.00
1929 DeSoto 1929 DeSoto 10 $US $3,928.11
1986 Dodge Charger AZ TRUCK ONE OWNER COLLECTOR GRADE 4X4 1986 Dodge Charger AZ TRUCK ONE OWNER COLLECTOR GRADE 4X4 12 $11,900.00
1954 Willys WAGON ORIGINAL HURRICANE 6 CYLINDER 1954 Willys WAGON ORIGINAL HURRICANE 6 CYLINDER 12 $15,900.00
1973 Ford Torino RARE V8 WAGON AUTO 1973 Ford Torino RARE V8 WAGON AUTO 12 $16,900.00
1940 Ford Woody (Woodie) Wagon. 4-Speed. Runs and Drives Great! 1940 Ford Woody (Woodie) Wagon. 4-Speed. Runs and Drives Great! 12 $8,900.00
1950 Ford Custom Coupe FULL KUSTOM 1950 Ford Custom Coupe FULL KUSTOM 6 $US $41,500.00
1955 desoto air bagged accu air 1955 desoto air bagged accu air 12 $34,990.00
1956 Mercury Monterey Monterey Two-door Hardtop Hot Rod 1956 Mercury Monterey Monterey Two-door Hardtop Hot Rod 12 $US $11,200.00
1956 DeSoto 1956 DeSoto 15 $7,500.00
1961 DeSoto DeSoto 1961 DeSoto DeSoto 16 $US $4,250.00
1964 International Harvester Scout 4X4 FULL REMOVABLE TOP 1964 International Harvester Scout 4X4 FULL REMOVABLE TOP 12 $13,900.00
1965 Mercedes-Benz SL-Class CONVERTIBLE 4 SPEED MANUAL 1965 Mercedes-Benz SL-Class CONVERTIBLE 4 SPEED MANUAL 12 $39,900.00
1979 Ford F150 RANGER 4X4 ORIGINAL PAINT AZ TRUCK COLLECTOR 1979 Ford F150 RANGER 4X4 ORIGINAL PAINT AZ TRUCK COLLECTOR 12 $14,900.00
1965 Ford Mustang FASTBACK 2+2 302 V8 C4 AUTO. MUST SEE! 1965 Ford Mustang FASTBACK 2+2 302 V8 C4 AUTO. MUST SEE! 12 $31,900.00
1936 DeSoto 1936 DeSoto 21 $US $9,200.00
1950 DeSoto Custom Deluxe 2 Door 1950 DeSoto Custom Deluxe 2 Door 1 $US $1,025.00
DeSoto Dodge Chrysler Plymouth 1959 DeSoto Dodge Chrysler Plymouth 1959 8 $25,000.00
1936 DeSoto Airflow Sedan 1936 DeSoto Airflow Sedan 21 $7,499.00
1935 DeSoto Airflow Coupe 1935 DeSoto Airflow Coupe 21 $20,499.00
1983 Land Rover Defender RESTORED CUSTOM BUILD OVER THE TOP 1983 Land Rover Defender RESTORED CUSTOM BUILD OVER THE TOP 12 $36,900.00
1950 Mercury Satans Ride Ultimate Lead Sled 1950 Mercury Satans Ride Ultimate Lead Sled 6 $65,000.00
1950 DeSoto 4 dr 1950 DeSoto 4 dr 10 $US $5,300.00
1939 Buick Other Special Series 40 Business Coupe 1939 Buick Other Special Series 40 Business Coupe 12 $US $8,300.00
1956 DeSoto Seville 1956 DeSoto Seville 2 $US $9,600.00
1955 desoto air bagged accu air 1955 desoto air bagged accu air 12 $34,990.00
1972 Volvo P1800 RESTORED! RARE! 4 SPEED! FUEL INJECTED 1972 Volvo P1800 RESTORED! RARE! 4 SPEED! FUEL INJECTED 12 $25,900.00
1947 Desoto Suburban Project Parts Car 236 I6 4 speed auto 1947 Desoto Suburban Project Parts Car 236 I6 4 speed auto 12 $2,995.00
1961 Chevrolet Other Dynamic 88 Custom Coupe 1961 Chevrolet Other Dynamic 88 Custom Coupe 12 $US $9,100.00
1947 Desoto Suburban Project Parts Car 236 I6 4 speed auto 1947 Desoto Suburban Project Parts Car 236 I6 4 speed auto 12 $2,995.00
1937 Dodge Other Pickups Street Rod 1937 Dodge Other Pickups Street Rod 12 $39,900.00
DeSoto Dodge Chrysler Plymouth 1959 DeSoto Dodge Chrysler Plymouth 1959 8 $25,000.00
1951 Ford F1 FORD CAB OVER ENGINE RAT ROD 7.3L DIESEL 1951 Ford F1 FORD CAB OVER ENGINE RAT ROD 7.3L DIESEL 12 $19,900.00
1955 Porsche SPYDER 550 BECK RECREATION EXCELLENT DRIVER 1955 Porsche SPYDER 550 BECK RECREATION EXCELLENT DRIVER 12 $27,900.00
1949 Ford CUSTOM RESTORED FLATHEAD V8 CONVERTIBLE 1949 Ford CUSTOM RESTORED FLATHEAD V8 CONVERTIBLE 12 $34,900.00
1979 Chevrolet Blazer K5 4X4 CONVERTIBLE RESTORED 1979 Chevrolet Blazer K5 4X4 CONVERTIBLE RESTORED 12 $16,900.00
1972 Chevrolet Blazer CST COLLECTOR 4X4 CONVERTIBLE RARE NEW PAINT 1972 Chevrolet Blazer CST COLLECTOR 4X4 CONVERTIBLE RARE NEW PAINT 12 $24,900.00
1971 Toyota Land Cruiser LIFT SNORKEL CANVAS PS PB 2F AWESOME 1971 Toyota Land Cruiser LIFT SNORKEL CANVAS PS PB 2F AWESOME 12 $22,900.00
1972 International Harvester Scout REMOVABLE HARD TOP! 1972 International Harvester Scout REMOVABLE HARD TOP! 12 $19,900.00
1974 International Harvester Scout RESTORED RARE 4X4 CONVERTIBLE AUTO PS PB 1974 International Harvester Scout RESTORED RARE 4X4 CONVERTIBLE AUTO PS PB 12 $18,900.00
1977 International Harvester Scout 345 V8 A/C AUTOMATIC CONVERTIBLE 1977 International Harvester Scout 345 V8 A/C AUTOMATIC CONVERTIBLE 12 $17,900.00
1951 Hudson HORNET ORIGINAL INLINE 6 ENGINE! 1951 Hudson HORNET ORIGINAL INLINE 6 ENGINE! 12 $29,900.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $34,995.00
1958 DeSoto Firesweep 1958 DeSoto Firesweep 12 $18,000.00
1955 desoto air bagged accu air 1955 desoto air bagged accu air 12 $38,500.00
1973 BMW BIKE CHANG JIANG RECREATION SIDE CAR 1973 BMW BIKE CHANG JIANG RECREATION SIDE CAR 21 $9,900.00
1959 DeSoto Firedome 1959 DeSoto Firedome 21 $6,800.00
1955 DeSoto 1955 DeSoto 12 $25,000.00
1967 Volkswagen BUG COMPLETE REBUILD 1967 Volkswagen BUG COMPLETE REBUILD 12 $14,900.00
1955 Porsche SPYDER BECK RECREATION COMMANDS ATTENTION 1955 Porsche SPYDER BECK RECREATION COMMANDS ATTENTION 12 $26,900.00
1922 STOUGHTON FIRE ENGINE ONLY ONE KNOWN TO EXIST! 1922 STOUGHTON FIRE ENGINE ONLY ONE KNOWN TO EXIST! 12 $28,900.00
1956 Porsche 356 BECK REPLICA! 2110 CC! 4 WHEEL DISC 1956 Porsche 356 BECK REPLICA! 2110 CC! 4 WHEEL DISC 12 $26,900.00
1956 DeSoto Convertible 1956 DeSoto Convertible 11 $US $40,100.00
DeSoto Dodge Chrysler Plymouth 1959 DeSoto Dodge Chrysler Plymouth 1959 8 $25,000.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $34,995.00
1950 DeSoto Custom Deluxe 1950 DeSoto Custom Deluxe 1 $7,500.00
1956 DeSoto Fireflite 1956 DeSoto Fireflite 21 $55,000.00
1950 DeSoto CUSTOM 1950 DeSoto CUSTOM 12 $12,500.00
1952 Packard 200 club Sedan Club Sedan 1952 Packard 200 club Sedan Club Sedan 12 $US $7,300.00
1954 Packard Clipper Super Deluxe Panama Hardtop Hardtop 1954 Packard Clipper Super Deluxe Panama Hardtop Hardtop 12 $US $7,900.00
1934 Ford Other 1934 Ford Other 12 $45,000.00
1936 DeSoto 1936 DeSoto 21 $34,950.00
1959 DeSoto Firedome 1959 DeSoto Firedome 21 $8,900.00
1955 desoto air bagged accu air 1955 desoto air bagged accu air 12 $38,500.00
1979 Ford F350 4X4 RARE CAMPER SPECIAL 429CI BIG BLOCK 1979 Ford F350 4X4 RARE CAMPER SPECIAL 429CI BIG BLOCK 12 $19,900.00
1976 Porsche 914 LOW MILEAGE SHOW QUALITY 1976 Porsche 914 LOW MILEAGE SHOW QUALITY 12 $13,900.00
1984 Chevrolet C10 SUPERCHARGED 406CI. ORIGINAL PAINT! 1984 Chevrolet C10 SUPERCHARGED 406CI. ORIGINAL PAINT! 12 $15,900.00
1965 Ford GT40 REPLICA AMERICAN RACE HISTORY TRIBUTE 1965 Ford GT40 REPLICA AMERICAN RACE HISTORY TRIBUTE 12 $13,900.00
1975 BMW 2002 SERVICE HISTORY SINCE IMPORTED! AC. CLEAN! 1975 BMW 2002 SERVICE HISTORY SINCE IMPORTED! AC. CLEAN! 12 $8,900.00
1987 Toyota DELUXE COLLECTOR GRADE AZ TRUCK 1987 Toyota DELUXE COLLECTOR GRADE AZ TRUCK 12 $9,900.00
1964 Pontiac GTO 389! 4-SPEED! BUILD SHEET! DOCUMENTED! RARE 1964 Pontiac GTO 389! 4-SPEED! BUILD SHEET! DOCUMENTED! RARE 12 $36,900.00
1980 Ferrari 308 RARE. LOW MILES. ORIGINAL. MUST SEE 1980 Ferrari 308 RARE. LOW MILES. ORIGINAL. MUST SEE 12 $53,900.00
1966 Toyota LAND CUISER FJ40. RESTORED CUSTOM 1966 Toyota LAND CUISER FJ40. RESTORED CUSTOM 12 $19,900.00
1982 Chevrolet Camaro RARE INDY PACE CAR! 2 OWNER! COLLECTOR! 1982 Chevrolet Camaro RARE INDY PACE CAR! 2 OWNER! COLLECTOR! 12 $9,900.00
1961 MG MGA $20K RESTORATION. SHOW CAR 1961 MG MGA $20K RESTORATION. SHOW CAR 12 $21,900.00
1965 Mercedes-Benz SL-Class CONVERTIBLE 4 SPEED MANUAL 1965 Mercedes-Benz SL-Class CONVERTIBLE 4 SPEED MANUAL 12 $39,900.00
1956 Porsche 550 SPYDER BECK SPYDER RECREATION. LIKE NEW 1956 Porsche 550 SPYDER BECK SPYDER RECREATION. LIKE NEW 12 $31,900.00
1940 Ford Woody (Woodie) Wagon. 4-Speed. Runs and Drives Great! 1940 Ford Woody (Woodie) Wagon. 4-Speed. Runs and Drives Great! 12 $8,900.00
1969 Chevrolet Corvette 4 SPEED MANUAL 454 CONVERTIBLE 1969 Chevrolet Corvette 4 SPEED MANUAL 454 CONVERTIBLE 12 $27,900.00