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DeSoto History

History

This is the history of the brand DeSoto since the establishment of the company and up to the most modern of vehicles produced under this brand.

Classic Cars

We have collected the best classic cars in our catalogue. In addition, if you're going to buy one - just check the latest DeSoto listings in the United States.

DeSoto

DeSoto - a brand of cars, Chrysler Corporation designed and produced in the United States during the period from 1928 to 1961. DeSoto emblem was stylized image of Spanish conquistador Hernando De Soto. DeSoto officially ceased suschestvovavnie November 30, 1960, performing at the time of more than 2 million vehicles since 1928.



1929-1942




DeSoto was founded by Walter Chrysler 4 August 1928 and introduced to the lineup in 1929. Brand got its name in honor of the Spanish conquistador Hernando de Soto. Chrysler created a new brand to compete with General Motors, Studebaker and Willys-Knight in the middle price class.



Soon after the establishment of DeSoto, Chrysler completes acquisition of Dodge Brothers; thus under the control of the company are two brands of middle-class cars. If the purchase was made a little earlier, DeSoto never would have been introduced.



Initially, the use of two brands of the middle class was a success. In times of economic crisis, sales DeSoto were 25,000 cars in 1932. However, in 1933, Chrysler changed the position of the two brands on the market in order to increase sales of Dodge. In 1934 DeSoto releases a new streamlined model Airflow. Who had a short wheelbase, the car was not popular with buyers. Unlike Chrysler, which took the traditional model, DeSoto Airstream was forced to release until 1935.



In addition to the model Airflow, DeSoto released in 1942, the second storage model with folding headlights, which became the first in North America. DeSoto sell these lights under the name «Air-Foil» with the slogan "Out of sight, except for the night."



1946 - 1960




After the Second World War, when the restrictions on the production of cars were removed, DeSoto resumed production of passenger cars model 1942, as well as new cars in 1946, but without the function of "hidden" headlights.



Prior to 1952 DeSoto used the Deluxe and Custom designation for their models. In 1952 DeSoto added Firedome model with 276-cc engine. In 1953 DeSoto Deluxe abolish the name and Custom. Instead, the 6-cylinder cars entered the index «Powermaster», and for the V8 - «Firedome».



DeSoto popular models were Firesweep, Firedome and Fireflite. DeSoto Adventurer, released in 1956 with a hardtop coupe body was part of a full lineup in 1960.



In 1955, like all models of Chrysler, DeSoto undergone restyling, which carried out the designer Virgil Exner. In 1956, DeSoto sales continued to grow, in the same year, DeSoto first and last time used as a Pace Car at the races "500 miles of Indianapolis." New design Exner in 1956 gave the cars tail "fins" and new taillights.



In 1957, two new models are offered - Firesweep reduced and a new model with a body Firedome / Fireflite, Dodge front fenders on the same chassis with a short wheelbase 122 "inches. There was a version with Chrysler chassis with a wheelbase of 126" inches. As was customary in those days, the models differed trim, bumpers, grille.



The economic crisis of 1958 has hit the middle class manufacturers of machines. DeSoto sales decreased by 60% from the previous one in 1957. 1958 was the worst for DeSoto since 1938. From 1959 to 1960, sales continued to fall sharply, which explains the abolition of the brand DeSoto.



In autumn 1960 DeSoto releases a new model 1961 model year. By that time, it became apparent the imminent dismissal of DeSoto. At the same time there is a new Chrysler Newport.



Model 1961 does not have its own symbols, as was the case with the model line Packard. It is available in short wheelbase Chrysler Windsor, had a two-tier grille and updated taillights. Options are offered only with a body 2 and 4-door sedan.



The final decision on the Abolition of DeSoto was taken November 30, 1960, just 47 days after the 1961 model run. Meanwhile, Chrysler warehouses were many components DeSoto, so the production continued for some time, despite the formal abolition of the brand.



Chrysler and Plymouth dealers have been selling DeSoto coming to them at a loss, without compensation from the company. Delivery vehicles continued until December, and then switched to production of Chrysler models Windsor.



Despite the successful production of DeSoto for most of the existence of this brand, its elimination was caused by a combination of corporate mistakes Chrysler and external factors.



Recession in 1958




One of the reasons was the recession in the U.S. in 1958, which was hit hard by the car manufacturers middle price range. In 1959 and 1960 sales continued to fall sharply, in addition, DeSoto cars are very similar to a successful Chrysler.



DeSoto Trucks



In 1937, Chrysler Corporation began using the trademark for the DeSoto and Dodge trucks Fargo. Mark DeSoto used on cars Dodge, been produced in Australia, Argentina, Spain, Turkey and the UK.



In the future, Chrysler stopped production of trucks, however trademarks DeSoto and Fargo are currently used by the Turkish company Askam Truck own production. Askam has no technical or business ties with Chrysler.

Latest classic DeSoto cars offered in listings in the United States:

1954 DeSoto Firedome 1954 DeSoto Firedome 12 $US $3,000.00
1986 Toyota 4Runner SR5 ORIGINAL PAINT MUSEUM PIECE 1986 Toyota 4Runner SR5 ORIGINAL PAINT MUSEUM PIECE 12 $19,900.00
1948 Ford SEDAN HOLLEY 4-BARREL CARB AUTO 1948 Ford SEDAN HOLLEY 4-BARREL CARB AUTO 12 $26,900.00
1951 Ford Coupe Bagged Air Ride Chopped Shoebox Hot Rod 1951 Ford Coupe Bagged Air Ride Chopped Shoebox Hot Rod 12 $US $15,100.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $33,995.00
1956 DeSoto Fireflite Sports Coupe 1956 DeSoto Fireflite Sports Coupe 12 $7,350.00
1956 DeSoto FIREDOME SEDAN - HEMI V-8 - 69K MILES 1956 DeSoto FIREDOME SEDAN - HEMI V-8 - 69K MILES 4 $US $7,500.00
1961 Other Other Dynamic 88 Custom Coupe 1961 Other Other Dynamic 88 Custom Coupe 21 $US $6,200.00
1957 Plymouth Belvedere 1957 Plymouth Belvedere 21 $14,995.00
1937 DeSoto 376S3 228.1 cubic inches 1937 DeSoto 376S3 228.1 cubic inches 10 $12,500.00
1955 DeSoto FIREFLITE 1955 DeSoto FIREFLITE 6 $US $125,000.00
1929 DeSoto K 1929 DeSoto K 7 $5,100.00
1937 DeSoto Coupe 1937 DeSoto Coupe 21 $3,500.00
1953 DeSoto Station Wagon 1953 DeSoto Station Wagon 12 $5,995.00
1950 DeSoto Deluxe 1950 DeSoto Deluxe 13 $3,250.00
1965 Ford GT40 REPLICA AMERICAN RACE HISTORY TRIBUTE 1965 Ford GT40 REPLICA AMERICAN RACE HISTORY TRIBUTE 12 $12,900.00
1964 Ford Thunderbird 1964 Ford Thunderbird 16 $2,500.00
1959 Ford Thunderbird 1959 Ford Thunderbird 21 $US $32,500.00
1958 Dodge Other 1958 Dodge Other 14 $38,800.00
1964 Ford Thunderbird 1964 Ford Thunderbird 20 $2,300.00
1964 Ford Thunderbird 1964 Ford Thunderbird 19 $2,300.00
1940 DeSoto 1940 DeSoto 18 $47,500.00
1948 DeSoto 1948 DeSoto 21 $US $4,950.00
1966 International Harvester Scout 800 4X4 CONVERTIBLE TOP 4-SPEED MUST SEE 1966 International Harvester Scout 800 4X4 CONVERTIBLE TOP 4-SPEED MUST SEE 12 $14,900.00
1977 Ford Bronco RESTORED 44K ORIGINAL MILES V8 PS PB 1977 Ford Bronco RESTORED 44K ORIGINAL MILES V8 PS PB 12 $34,900.00
1959 Nash METROPOLITAN CONVERTIBLE 1500CC MOTOR 1959 Nash METROPOLITAN CONVERTIBLE 1500CC MOTOR 12 $16,900.00
1960 DeSoto Fireflight 1960 DeSoto Fireflight 9 $US $1,324.00
1952 DeSoto Firedome Coupe 1952 DeSoto Firedome Coupe 12 $US $5,600.00
1956 DeSoto Fireflite 1956 DeSoto Fireflite 12 $25,000.00
1956 DeSoto Fireflite Sports Coupe 1956 DeSoto Fireflite Sports Coupe 12 $7,350.00
1940 DeSoto Business Coupe 1940 DeSoto Business Coupe 21 $35,550.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $33,995.00
1953 DeSoto firedome wagon 1953 DeSoto firedome wagon 20 $US $3,362.00
1937 Buick Special Trunkback Special Trunkback Sedan Restomod 1937 Buick Special Trunkback Special Trunkback Sedan Restomod 21 $US $14,100.00
1951 DeSoto 4 door wagon 1951 DeSoto 4 door wagon 14 $US $5,145.00
1951 Mercury Other 1951 Mercury Other 7 $8,500.00
1951 Ford Coupe Bagged Air Ride Chopped Shoebox Hot Rod 1951 Ford Coupe Bagged Air Ride Chopped Shoebox Hot Rod 12 $US $15,900.00
1958 Dodge Other 1958 Dodge Other 14 $38,800.00
1960 Plymouth Fury 1960 Plymouth Fury 21 $US $1,525.00
1955 Dodge Other -- 1955 Dodge Other -- 8 $15,389.00
1953 DeSoto Station Wagon 1953 DeSoto Station Wagon 19 $28,500.00
1966 Ford Mustang CONVERTIBLE 302 V8 AUTO FRONT DISC BRAKES 1966 Ford Mustang CONVERTIBLE 302 V8 AUTO FRONT DISC BRAKES 12 $23,900.00
1947 DIAMOND T COE ULTRA RARE HOT ROD V8 PS PB 1947 DIAMOND T COE ULTRA RARE HOT ROD V8 PS PB 12 $28,900.00
1959 Ford Thunderbird 1959 Ford Thunderbird 21 $US $32,500.00
1950 Ford Other 1950 Ford Other 21 $35,000.00
1926 Dodge SEDAN 4 DOOR SEDAN RESTORED 1926 Dodge SEDAN 4 DOOR SEDAN RESTORED 12 $19,900.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $33,995.00
1937 DeSoto Coupe 1937 DeSoto Coupe 21 $US $2,190.65
1955 DeSoto Fireflight La femme pink 1955 DeSoto Fireflight La femme pink 12 $US $2,999.00
1964 International Harvester Scout RARE OVERDRIVE. 4X4. CONVERTIBLE 1964 International Harvester Scout RARE OVERDRIVE. 4X4. CONVERTIBLE 12 $16,900.00
1977 Dodge Power Wagon 440 V8 MOPAR HUGGER ORANGE SHORT BED 1977 Dodge Power Wagon 440 V8 MOPAR HUGGER ORANGE SHORT BED 12 $15,900.00
1966 Dodge Charger RARE HURST EDITION 440 AUTO 1966 Dodge Charger RARE HURST EDITION 440 AUTO 12 $21,900.00
1956 Triumph TR3 ORGINAL REBUILT 4 CYL MOTOR CONVERTIBLE 1956 Triumph TR3 ORGINAL REBUILT 4 CYL MOTOR CONVERTIBLE 12 $26,900.00
1964 Pontiac Catalina CONVERTIBLE! TWO OWNER! 389 V8 AUTO 1964 Pontiac Catalina CONVERTIBLE! TWO OWNER! 389 V8 AUTO 12 $21,900.00
1954 Packard Clipper Super Deluxe Panama 1954 Packard Clipper Super Deluxe Panama 12 $26,900.00
1949 Ford CUSTOM RESTORED FLATHEAD V8 CONVERTIBLE 1949 Ford CUSTOM RESTORED FLATHEAD V8 CONVERTIBLE 12 $29,900.00
1951 Ford Other 1951 Ford Other 12 $18,000.00
1953 DeSoto Wagon 1953 DeSoto Wagon 10 $9,500.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $33,995.00
1956 Mercury Monterey Monterey Two-door Hardtop Hot Rod 1956 Mercury Monterey Monterey Two-door Hardtop Hot Rod 12 $34,900.00
1953 DeSoto Station Wagon 1953 DeSoto Station Wagon 19 $29,000.00
1935 DeSoto Deluxe 1935 DeSoto Deluxe 12 $US $3,127.00
1987 Porsche 944 Base 1987 Porsche 944 Base 11 $8,800.00
1932 DeSoto 1932 DeSoto 4 $US $1,000.00
1948 DeSoto 1948 DeSoto 12 $11,500.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $33,995.00
1955 Chrysler Desotos 1955 Chrysler Desotos 15 $6,500.00
1937 DeSoto Coupe 1937 DeSoto Coupe 21 $US $2,051.00
1956 DeSoto FIREDOME SEDAN - HEMI V-8 - 69K MILES 1956 DeSoto FIREDOME SEDAN - HEMI V-8 - 69K MILES 4 $US $7,800.00
1947 DeSoto 1947 DeSoto 10 $US $650.00
1941 DeSoto S8 1941 DeSoto S8 12 $11,500.00
1965 Ford GT40 REPLICA AMERICAN RACE HISTORY TRIBUTE 1965 Ford GT40 REPLICA AMERICAN RACE HISTORY TRIBUTE 12 $12,900.00
1948 International Harvester METRO FRAME OFF RESTORATION FOOD TRUCK READY! 1948 International Harvester METRO FRAME OFF RESTORATION FOOD TRUCK READY! 12 $54,900.00
1948 Willys JEEPSTER FRAME OFF RESTORATION RARE 1948 Willys JEEPSTER FRAME OFF RESTORATION RARE 12 $17,900.00
1975 Ford Bronco RESTORED CUSTOM AUTO HARD TOP 1975 Ford Bronco RESTORED CUSTOM AUTO HARD TOP 12 $25,900.00
1987 Porsche 944 Base 1987 Porsche 944 Base 11 $8,800.00
1950 Ford Other 1950 Ford Other 21 $8,000.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $34,995.00
1955 Chrysler Desotos 1955 Chrysler Desotos 15 $8,500.00
1956 DeSoto FIREDOME SEDAN - HEMI V-8 - 69K MILES 1956 DeSoto FIREDOME SEDAN - HEMI V-8 - 69K MILES 4 $US $7,500.00
1965 Mercedes-Benz SL-Class CONVERTIBLE 4 SPEED MANUAL 1965 Mercedes-Benz SL-Class CONVERTIBLE 4 SPEED MANUAL 12 $39,900.00
1954 DeSoto Firedome -- 1954 DeSoto Firedome -- 12 $US $13,100.00
1941 DeSoto De Luxe 1941 DeSoto De Luxe 21 $US $4,923.00
1960 Plymouth Fury 1960 Plymouth Fury 21 $US $4,150.00
1948 DeSoto 1948 DeSoto 21 $US $4,950.00
1971 Toyota Land Cruiser HIGH DOLLAR BUILD WITH ORIGINAL PAINT 1971 Toyota Land Cruiser HIGH DOLLAR BUILD WITH ORIGINAL PAINT 12 $25,900.00
1972 Toyota Land Cruiser BUILT TO GO ANYWHERE V8 DISC PS 1972 Toyota Land Cruiser BUILT TO GO ANYWHERE V8 DISC PS 12 $15,900.00
1964 Pontiac GTO TRI POWER 389 4 SPEED GTO! 1964 Pontiac GTO TRI POWER 389 4 SPEED GTO! 12 $26,900.00
1972 Volvo P1800 RESTORED! RARE! 4 SPEED! FUEL INJECTED 1972 Volvo P1800 RESTORED! RARE! 4 SPEED! FUEL INJECTED 12 $23,900.00
1967 Ford Fairlane V8 AUTO GT WHEELS 427 HOOD 1967 Ford Fairlane V8 AUTO GT WHEELS 427 HOOD 12 $17,900.00
1950 Mercury Satans Ride Ultimate Lead Sled 1950 Mercury Satans Ride Ultimate Lead Sled 6 $65,000.00
1936 DeSoto Airflow Sedan 1936 DeSoto Airflow Sedan 21 $7,399.00
1952 DeSoto Firedome Coupe 1952 DeSoto Firedome Coupe 12 $US $6,300.00
1953 DeSoto Firedome 1953 DeSoto Firedome 16 $7,000.00
1950 DeSoto Custom Deluxe 1950 DeSoto Custom Deluxe 8 $US $1,050.00
1935 DeSoto 1935 DeSoto 21 $29,500.00
1949 Lincoln Cosmopolitan 1949 Lincoln Cosmopolitan 20 $48,000.00
1955 Chrysler Desotos 1955 Chrysler Desotos 15 $US $2,025.00
1950 DeSoto CUSTOM 1950 DeSoto CUSTOM 12 $US $7,600.00
1939 Buick Other Special Series 40 Business Coupe 1939 Buick Other Special Series 40 Business Coupe 12 $US $8,200.00