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DeSoto History

History

This is the history of the brand DeSoto since the establishment of the company and up to the most modern of vehicles produced under this brand.

Classic Cars

We have collected the best classic cars in our catalogue. In addition, if you're going to buy one - just check the latest DeSoto listings in the United States.

DeSoto

DeSoto - a brand of cars, Chrysler Corporation designed and produced in the United States during the period from 1928 to 1961. DeSoto emblem was stylized image of Spanish conquistador Hernando De Soto. DeSoto officially ceased suschestvovavnie November 30, 1960, performing at the time of more than 2 million vehicles since 1928.



1929-1942




DeSoto was founded by Walter Chrysler 4 August 1928 and introduced to the lineup in 1929. Brand got its name in honor of the Spanish conquistador Hernando de Soto. Chrysler created a new brand to compete with General Motors, Studebaker and Willys-Knight in the middle price class.



Soon after the establishment of DeSoto, Chrysler completes acquisition of Dodge Brothers; thus under the control of the company are two brands of middle-class cars. If the purchase was made a little earlier, DeSoto never would have been introduced.



Initially, the use of two brands of the middle class was a success. In times of economic crisis, sales DeSoto were 25,000 cars in 1932. However, in 1933, Chrysler changed the position of the two brands on the market in order to increase sales of Dodge. In 1934 DeSoto releases a new streamlined model Airflow. Who had a short wheelbase, the car was not popular with buyers. Unlike Chrysler, which took the traditional model, DeSoto Airstream was forced to release until 1935.



In addition to the model Airflow, DeSoto released in 1942, the second storage model with folding headlights, which became the first in North America. DeSoto sell these lights under the name «Air-Foil» with the slogan "Out of sight, except for the night."



1946 - 1960




After the Second World War, when the restrictions on the production of cars were removed, DeSoto resumed production of passenger cars model 1942, as well as new cars in 1946, but without the function of "hidden" headlights.



Prior to 1952 DeSoto used the Deluxe and Custom designation for their models. In 1952 DeSoto added Firedome model with 276-cc engine. In 1953 DeSoto Deluxe abolish the name and Custom. Instead, the 6-cylinder cars entered the index «Powermaster», and for the V8 - «Firedome».



DeSoto popular models were Firesweep, Firedome and Fireflite. DeSoto Adventurer, released in 1956 with a hardtop coupe body was part of a full lineup in 1960.



In 1955, like all models of Chrysler, DeSoto undergone restyling, which carried out the designer Virgil Exner. In 1956, DeSoto sales continued to grow, in the same year, DeSoto first and last time used as a Pace Car at the races "500 miles of Indianapolis." New design Exner in 1956 gave the cars tail "fins" and new taillights.



In 1957, two new models are offered - Firesweep reduced and a new model with a body Firedome / Fireflite, Dodge front fenders on the same chassis with a short wheelbase 122 "inches. There was a version with Chrysler chassis with a wheelbase of 126" inches. As was customary in those days, the models differed trim, bumpers, grille.



The economic crisis of 1958 has hit the middle class manufacturers of machines. DeSoto sales decreased by 60% from the previous one in 1957. 1958 was the worst for DeSoto since 1938. From 1959 to 1960, sales continued to fall sharply, which explains the abolition of the brand DeSoto.



In autumn 1960 DeSoto releases a new model 1961 model year. By that time, it became apparent the imminent dismissal of DeSoto. At the same time there is a new Chrysler Newport.



Model 1961 does not have its own symbols, as was the case with the model line Packard. It is available in short wheelbase Chrysler Windsor, had a two-tier grille and updated taillights. Options are offered only with a body 2 and 4-door sedan.



The final decision on the Abolition of DeSoto was taken November 30, 1960, just 47 days after the 1961 model run. Meanwhile, Chrysler warehouses were many components DeSoto, so the production continued for some time, despite the formal abolition of the brand.



Chrysler and Plymouth dealers have been selling DeSoto coming to them at a loss, without compensation from the company. Delivery vehicles continued until December, and then switched to production of Chrysler models Windsor.



Despite the successful production of DeSoto for most of the existence of this brand, its elimination was caused by a combination of corporate mistakes Chrysler and external factors.



Recession in 1958




One of the reasons was the recession in the U.S. in 1958, which was hit hard by the car manufacturers middle price range. In 1959 and 1960 sales continued to fall sharply, in addition, DeSoto cars are very similar to a successful Chrysler.



DeSoto Trucks



In 1937, Chrysler Corporation began using the trademark for the DeSoto and Dodge trucks Fargo. Mark DeSoto used on cars Dodge, been produced in Australia, Argentina, Spain, Turkey and the UK.



In the future, Chrysler stopped production of trucks, however trademarks DeSoto and Fargo are currently used by the Turkish company Askam Truck own production. Askam has no technical or business ties with Chrysler.

Latest classic DeSoto cars offered in listings in the United States:

1966 Plymouth Satellite 1966 Plymouth Satellite 21 $13,876.54
1936 DeSoto Airstream 1936 DeSoto Airstream 21 $US $205.50
1956 DeSoto Fireflite 1956 DeSoto Fireflite 21 $65,000.00
1937 Buick Other Special Trunkback Sedan Restomod 1937 Buick Other Special Trunkback Sedan Restomod 12 $US $6,400.00
1959 Other Makes Ninety-Eight 98 Convertible Coupe Custom 1959 Other Makes Ninety-Eight 98 Convertible Coupe Custom 12 $US $15,001.00
1950 Mercury Other Custom 1950 Mercury Other Custom 21 $US $3,050.00
1946 DeSoto 1946 DeSoto 5 $US $910.00
1957 DeSoto Convertible 1957 DeSoto Convertible 12 $100,000.00
1955 DeSoto `FIREDOME 1955 DeSoto `FIREDOME 21 $US $4,000.00
1951 Ford Other 1951 Ford Other 13 $2,500.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $36,995.00
1953 DeSoto Powermaster 1953 DeSoto Powermaster 4 $16,000.00
1936 DeSoto Airflow Sedan 1936 DeSoto Airflow Sedan 21 $11,950.00
1955 DeSoto Firedome Sportsman Hardtop Coupe Sportsman Hardtop Coupe 1955 DeSoto Firedome Sportsman Hardtop Coupe Sportsman Hardtop Coupe 12 $24,900.00
1956 DeSoto Firedome Stationwagon 1956 DeSoto Firedome Stationwagon 20 $US $520.00
1949 DeSoto Club Coupe 1949 DeSoto Club Coupe 21 $US $4,050.00
1958 Edsel Pacer Convertible 1958 Edsel Pacer Convertible 17 $US $26,850.00
1966 Plymouth Satellite 1966 Plymouth Satellite 21 $US $8,200.00
1949 Plymouth Other 1949 Plymouth Other 13 $US $7,755.00
1950 Mercury Other Custom 1950 Mercury Other Custom 21 $US $4,000.00
1935 DeSoto Airflow Coupe 1935 DeSoto Airflow Coupe 21 $23,500.00
1930 DeSoto 1930 DeSoto 5 $7,500.00
1956 DeSoto Fireflight 1956 DeSoto Fireflight 21 $12,500.00
1937 DeSoto 4 Door Sedan L3 1937 DeSoto 4 Door Sedan L3 21 $19,000.00
1948 DeSoto Coupe 1948 DeSoto Coupe 11 $US $6,000.00
1940 DeSoto Restomod Potential With Hemi Or Restore To Orig. 1940 DeSoto Restomod Potential With Hemi Or Restore To Orig. 21 $US $1,525.00
1930 DeSoto 1930 DeSoto 5 $US $6,500.00
1949 DeSoto Custom Deluxe Coupe 1949 DeSoto Custom Deluxe Coupe 12 $6,750.00
1955 DeSoto Firedome 1955 DeSoto Firedome 21 $US $4,950.00
1937 DeSoto 1937 DeSoto 5 $69,750.00
1955 DeSoto Sedan 1955 DeSoto Sedan 1 $US $100.00
1953 Other Makes International 1953 Other Makes International 7 $US $10,000.00
1961 DeSoto Adventurer four dr. hdtop 1961 DeSoto Adventurer four dr. hdtop 18 $10,999.00
1953 DeSoto 1953 DeSoto 15 $32,000.00
1961 Oldsmobile Other Dynamic 88 Custom Coupe 1961 Oldsmobile Other Dynamic 88 Custom Coupe 13 $US $12,778.00
DeSoto: Desoto 8 DeSoto: Desoto 8 5 $C $7,800.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $36,995.00
1953 DeSoto Powermaster 1953 DeSoto Powermaster 4 $17,000.00
1937 Buick Other Special Trunkback Sedan Restomod 1937 Buick Other Special Trunkback Sedan Restomod 11 $US $22,300.00
1949 Mercury Other coupe 1949 Mercury Other coupe 21 $US $25,000.00
1953 Other Makes International 1953 Other Makes International 7 $US $10,000.00
1956 DeSoto Fireflite 1956 DeSoto Fireflite 3 $4,999.00
1935 Plymouth Other 1935 Plymouth Other 21 $29,875.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $36,995.00
1959 DeSoto firedome 1959 DeSoto firedome 15 $3,500.00
1949 DeSoto 1949 DeSoto 12 $12,000.00
1953 DeSoto 1953 DeSoto 12 $36,000.00
1936 DeSoto Airstream 1936 DeSoto Airstream 21 $19,500.00
1934 DeSoto 1934 DeSoto 21 $US $10,000.00
1951 DeSoto 1951 DeSoto 6 $3,125.00
1953 DeSoto Firedome 1953 DeSoto Firedome 21 $US $4,650.00
1951 Oldsmobile Other Super 88 Convertible 1951 Oldsmobile Other Super 88 Convertible 13 $US $14,004.00
1947 Mercury Other 1947 Mercury Other 8 $US $5,600.00
1956 DeSoto Fireflite 1956 DeSoto Fireflite 3 $4,999.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $36,995.00
1936 DeSoto Airstream 1936 DeSoto Airstream 17 $US $6,200.00
1956 DeSoto 1956 DeSoto 7 $US $3,000.00
1956 DeSoto Firedome 1956 DeSoto Firedome 20 $5,500.00
1939 Buick Other Special Series 40 Business Coupe 1939 Buick Other Special Series 40 Business Coupe 11 $US $9,001.00
1949 DeSoto 1949 DeSoto 12 $12,000.00
1946 DeSoto DELUXE 1946 DeSoto DELUXE 12 $US $2,030.00
1930 Ford Model A 1930 Ford Model A 17 $US $8,100.00
1939 Ford Other 1939 Ford Other 15 $US $20,489.00
1955 DeSoto Firedome Sportsman Hardtop Coupe Sportsman Hardtop Coupe 1955 DeSoto Firedome Sportsman Hardtop Coupe Sportsman Hardtop Coupe 12 $US $13,900.00
1961 DeSoto Coupe/HardTop 1961 DeSoto Coupe/HardTop 12 $US $29,000.00
1930 Ford Model A Coupe 1930 Ford Model A Coupe 6 $US $45,101.00
1959 DeSoto Firesweep Sportsman 1959 DeSoto Firesweep Sportsman 12 $64,999.00
1953 DeSoto 1953 DeSoto 6 $US $2,000.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $36,995.00
1956 DeSoto FireDome 1956 DeSoto FireDome 21 $7,000.00
1930 Ford Model A 1930 Ford Model A 17 $US $8,250.00
1949 DeSoto Deluxe 1949 DeSoto Deluxe 2 $US $760.00
1948 DeSoto Custom 1948 DeSoto Custom 21 $19,000.00
1951 Other Makes Kaiser Traveler Sedan NO RESERVE!! 1951 Other Makes Kaiser Traveler Sedan NO RESERVE!! 19 $US $1,200.00
1940 Ford Other 1940 FORD DELUXE HEMI AUTO 4 WHEEL DISC ALL STEEL 1940 Ford Other 1940 FORD DELUXE HEMI AUTO 4 WHEEL DISC ALL STEEL 20 $37,500.00
1953 DeSoto Powermaster 1953 DeSoto Powermaster 4 $US $9,999.00
1949 DeSoto 1949 DeSoto 21 $17,000.00
1946 DeSoto DELUXE 1946 DeSoto DELUXE 12 $US $1,425.00
1948 DeSoto S-11 1948 DeSoto S-11 21 $14,500.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $36,995.00
1936 DeSoto Airstream 1936 DeSoto Airstream 17 $US $6,500.00
1936 DeSoto Airstream 1936 DeSoto Airstream 21 $19,500.00
1948 DeSoto S-11 DeLuxe 1948 DeSoto S-11 DeLuxe 21 $US $10,544.44
1951 Oldsmobile Other Super 88 Convertible 1951 Oldsmobile Other Super 88 Convertible 12 $US $19,600.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 4 $36,995.00
1956 DeSoto Adventurer coup 1956 DeSoto Adventurer coup 21 $4,900.00
1936 DeSoto Airstream 1936 DeSoto Airstream 21 $US $15,100.99
1955 DeSoto Firedome 1955 DeSoto Firedome 21 $US $12,200.00
1956 Chevrolet Nomad 1956 Chevrolet Nomad 10 $55,000.00
1947 Dodge Other Pickups 1947 Dodge Other Pickups 11 $15,500.00
1959 DeSoto Firesweep Sportsman 1959 DeSoto Firesweep Sportsman 12 $64,999.00
1966 Ford Fairlane 1966 Ford Fairlane 13 $26,500.00
1936 DeSoto Airstream 1936 DeSoto Airstream 17 $US $6,500.00
1959 DeSoto Firesweep 1959 DeSoto Firesweep 3 $28,900.00
1940 DeSoto Restomod Potential With Hemi Or Restore To Orig. 1940 DeSoto Restomod Potential With Hemi Or Restore To Orig. 21 $US $3,875.00
1947 pickup Rat Rod 1947 pickup Rat Rod 11 $16,500.00
1951 DeSoto 1951 DeSoto 7 $4,000.00
1936 DeSoto Airstream 1936 DeSoto Airstream 21 $US $12,700.00
1961 Chevrolet C-10 apache 1961 Chevrolet C-10 apache 15 $11,000.00
DeSoto: SK5 Custom DeSoto: SK5 Custom 21 $C $70,000.00