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Edsel History

History

This is the history of the brand Edsel since the establishment of the company and up to the most modern of vehicles produced under this brand.

Classic Cars

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Edsel

Launch of the brand Edsel - one of the biggest failures in the history of the automobile, considered one of the classic examples of marketing mistakes. In the United States, the word "Edsel" became a household word and unequivocally associated with a complete failure.



Edsel, which is an independent division of Ford (along with Mercury and Lincoln), had a production program of a complete range of four models (Citation, Corsair, Pacer, Ranger) with a full choice for those years, body types, the fifth model, more precisely, a full range of "compact" cars Edsel Comet, and has not been launched in the series as the Edsel, but only after the elimination of the unit has been implemented and serviced through a network of dealers just as Mercury Comet, without incurring indicate the identity of the brand, and enjoyed great popularity (in the first year it sold more cars of this model than the "Edsel" for all three years of their production as a whole).



In an innovative design and calling "Edsel" was controversial elements that not many have taken to heart - this applies to most models of 1958. Particular criticism is unusual to American buyers of those years the vertical grille (in about ten years, a similar grid is used quite successfully in the "Pontiac", and in Europe, echoing the style of cladding have cars like Alfa-Romeo, Jaguar or BMW).



Also, customers do not like these features of the model 1958, a dome speedometer, gear shift buttons on the steering wheel hub (where the buttons normally chime), turn signals and station wagons, which had the form of arrows pointing to the center of the vehicle, and so when poor visibility created the false impression that the driver's intent, to signal a turn. It should be noted, however, that the model in 1959, most of these shortcomings has been eliminated, and the grille was much more traditionally decorated and aesthetically pleasing.



The build quality also was not up to par. Production of "Edsel" in order to save money was distributed by different plants, collected the parallel model "Ford" and "Mercury" - in addition to the already existing orders. Thus, the production of the "Edsel" has never been concentrated in one factory involved in the production cars only this brand and which had a specially trained staff for this purpose. This has led to great confusion on the production lines and, combined with the lack of quality control, in the end - to a low build quality.


Moreover, many of the "Edsel" left the factory in a semi-assembled form, with the missing parts in the trunk and instructions for installing them for mechanics dealerships. It did not add any quality vehicles, no credibility in the eyes of the dealers, mechanics and ordinary consumers. It should, however, be noted that in the United States adopted in the annual changes in the design of cars such cases are rare, in principle, not in the future - are often the first production series beginning model year fell to dealers established in part without finishing or partially finished with previous model year. These defects they had to fix their own.



Despite careful selection of the name for the new unit (examined about 6,000 alternative names), the name "Edsel" selected, even against the negative attitude of Henry Ford II, the son of Edsel Ford to use his father's name as a car brand, recognized by many hard pronounceable and dissonant, in addition, was consonant with the name of the tractor Edson.



As a result, began about two years before the start of serial production of a powerful advertising campaign and intense debate in the media, in the absence of the promotional materials sufficiently clear information on the future of the car, the consumer is expected from new cars fundamentally new properties and qualities.



When the first series of "Edsel" began to arrive in showrooms of dealers, consumers were disappointed - they were just "one more" ordinary American car brand, maybe not worse, but not better than others. Knowingly inflated because of too early and started too strong advertising company expectations of buyers have been deceived.



In combination with the already mentioned errors in marketing and design, as well as the original is not very high quality workmanship because of confusion in the workplace, it was loud enough for the failure of the model in 1958.



As for the subsequent models "Edsel" is concerned about the high costs and do not pay off, corporate vice president Robert McNamara significantly cut the funding for their development, making lineup in 1959 was twice already (all models "moved" by production platform "Ford" and received a single wheel base instead of its two variants of the models in 1958), and the "Edsel" 1960 model year offered as a single model Ranger (plus wagon) and in fact were just bodies serial "Ford" with a slightly modified finish.



In most buyers' expectations of those years would match scheduled for production in 1960 model year, the so-called "compact" model Edsel Comet, which is at a slightly reduced dimensions of the passenger compartment was much smaller, more economical and easier to manage than conventional American car of the year .



However, in the spring of 1960, shortly before the beginning of production, she was taken out of the lineup, "Edsel" and subsequently sold already as part of the model line "Mercury" without explicitly stating the brand, taking advantage of the very great success against the background typical of that period, the total increase interest in the "compact" cars. In the first year it sold more cars of this model than the "Edsel" for all three years of their production as a whole. Later, she was officially designated Mercury Comet. Could the model would save the Comet brand "Edsel," whether it is released under this brand - diskutivny question to this day.



After three years, releasing only 110,847 cars Edsel (originally planned to produce 100,000 vehicles a year), Ford Motor Company tried to forget his failure, has focused on style and affordability, and in the early 60s has achieved great success, launching the "people's car "- compact Ford Falcon. In 1964, on the platform of the "compact" the company released the legendary Ford Mustang.

Latest classic Edsel cars offered in listings in Australia:

1970 HT Holden UTE in NSW 1970 HT Holden UTE in NSW 12 $1,000.00
HZ Holden 1 Tonner in NSW HZ Holden 1 Tonner in NSW 8 $6,500.00
1970 Ford Thunderbird 1970 Ford Thunderbird 12 $12,000.00
Ford Galaxie 500 1964 4D Sedan Automatic 4 7L Carb Seats Ford Galaxie 500 1964 4D Sedan Automatic 4 7L Carb Seats 2 $60.00
Ford 1958 Ranchero LHD Gold Flash UTE USA Mainline Custom Pickup F100 in VIC Ford 1958 Ranchero LHD Gold Flash UTE USA Mainline Custom Pickup F100 in VIC 5 $8,500.00
Ford 1962 F100 RHD Ambo With Spare CAB Pickup Truck 1961 1963 1964 1965 1966 in VIC Ford 1962 F100 RHD Ambo With Spare CAB Pickup Truck 1961 1963 1964 1965 1966 in VIC 4 $2,950.00
1958 Mercedes Benz 190 Sedan 1958 Mercedes Benz 190 Sedan 12 $725.00
XD UTE XD UTE 7 $1,900.00
EJ Holden in NSW EJ Holden in NSW 12 $5,000.00
Holden Gemini 2 Door Coupe in VIC Holden Gemini 2 Door Coupe in VIC 8 $2,500.00
Ford 1982 Ford 1982 12 $10,100.00
Jaguar Sovereign 1989 4D Sedan Automatic 4L Electronic F INJ Seats Jaguar Sovereign 1989 4D Sedan Automatic 4L Electronic F INJ Seats 10 $4,200.00
Holden Commodore VL Executive 1986 Melbourne Stock Previous Elderly Owner in Kensington, VIC Holden Commodore VL Executive 1986 Melbourne Stock Previous Elderly Owner in Kensington, VIC 13 $2,500.00
1979 Ford Falcon XD UTE XE XF 1979 Ford Falcon XD UTE XE XF 12 $4,550.00
Holden Astra 2002 Convertible in Dromana, VIC Holden Astra 2002 Convertible in Dromana, VIC 12 $5,000.00
1976 Chevrolet C10 U S A Stepside Pickup 1976 Chevrolet C10 U S A Stepside Pickup 13 $3,850.00
Ford Falcon XM DELUXE1964 4D Sedan 3 SP Manual 2 8L Carb Ford Falcon XM DELUXE1964 4D Sedan 3 SP Manual 2 8L Carb 8 $1,225.00
Ford Consul Sedan 1955 RAT ROD in Forest Lake, QLD Ford Consul Sedan 1955 RAT ROD in Forest Lake, QLD 11 $450.00
Holden Torana SL 1970 2D Sedan 3 SP Manual 2 6L Carb 0 $3,500.00
FB UTE in Langwarrin, VIC FB UTE in Langwarrin, VIC 10 $3,950.00
Ford Fairlane ZK 1982 V8 in White Rock, QLD Ford Fairlane ZK 1982 V8 in White Rock, QLD 8 $820.00
FOR Fairmont Ghia Lost Keys in Ashmore, QLD FOR Fairmont Ghia Lost Keys in Ashmore, QLD 10 $355.00
Land Rover Discovery LS 4x4 1999 4D Wagon 4 SP Automatic 4x4 4L Multi in Eagleby, QLD Land Rover Discovery LS 4x4 1999 4D Wagon 4 SP Automatic 4x4 4L Multi in Eagleby, QLD 5 $3,000.00
Jensen Interceptor MK1 in Sutherland, NSW Jensen Interceptor MK1 in Sutherland, NSW 4 $8,950.00
Ford Falcon GLI Longreach Tradesman 1998 UTE 4 SP Automatic 4L Multi in Eltham, VIC Ford Falcon GLI Longreach Tradesman 1998 UTE 4 SP Automatic 4L Multi in Eltham, VIC 12 $1,528.99
1977 Ford P6 Sedan Reluctant Sale 1977 Ford P6 Sedan Reluctant Sale 12 $10,000.00
HR Holden Special ALL Original Deceased Estate in Evanston Park, SA HR Holden Special ALL Original Deceased Estate in Evanston Park, SA 12 $11,500.00
Nash 1940 OR 1939 Ambassador SIX Classic Resto Hotrod Ratrod in Epping, VIC Nash 1940 OR 1939 Ambassador SIX Classic Resto Hotrod Ratrod in Epping, VIC 12 $4,800.00
HQ ONE Tonner in Rosebud, VIC HQ ONE Tonner in Rosebud, VIC 11 $5,000.00
Holden Statesman Holden Statesman 9 $5,000.00
Mercedes 280 Convertible in Gladstone Park, VIC Mercedes 280 Convertible in Gladstone Park, VIC 6 $3,500.00
1968 Chevy Impala Convertable Chevrolet 1968 Chevy Impala Convertable Chevrolet 7 $12,100.00
1977 LX Torana SL 4DR Sedan in Boronia, VIC 1977 LX Torana SL 4DR Sedan in Boronia, VIC 7 $8,500.00
Torana Coupe 4 Cylinder Four Speed LC 1970 Torana Coupe 4 Cylinder Four Speed LC 1970 7 $2,500.00
Pontiac Firebird NOT Torana Monaro Chev in Toowoomba, QLD Pontiac Firebird NOT Torana Monaro Chev in Toowoomba, QLD 9 $12,100.00
1967 Pontiac Parisienne 1967 Pontiac Parisienne 10 $2,800.00
Holden Commodore SL 1982 4D Sedan 4 SP Manual 3 3L Carb in Barellan, NSW Holden Commodore SL 1982 4D Sedan 4 SP Manual 3 3L Carb in Barellan, NSW 3 $1,200.00
Chev Pickup in Merton, VIC Chev Pickup in Merton, VIC 8 $3,600.00
Chevrolet BEL AIR 1966 4D Sedan 2 SP Automatic 4 6L Carb in North Albury, NSW Chevrolet BEL AIR 1966 4D Sedan 2 SP Automatic 4 6L Carb in North Albury, NSW 12 $16,000.00
1975 ZG Ford Fairlane 351 V8 1975 ZG Ford Fairlane 351 V8 7 $6,100.00
Camaro 67 Full Exhaust Twin System Like NEW Chev 350 383 283 327HOLDEN in Melton, VIC Camaro 67 Full Exhaust Twin System Like NEW Chev 350 383 283 327HOLDEN in Melton, VIC 4 $123.51
1984 Ford Mustang Convertible GT V8 Falcon XR8 Commodore XR XT 1984 Ford Mustang Convertible GT V8 Falcon XR8 Commodore XR XT 8 $1,075.00
1988 Ford Mustang GT Convertible in Beckenham, WA 1988 Ford Mustang GT Convertible in Beckenham, WA 10 $1,691.66
HQ Pannel VAN in Coffs Harbour, NSW HQ Pannel VAN in Coffs Harbour, NSW 12 $4,173.00
Ford Cortina XL TC 1971 4D Sedan 3 SP Automatic 2L Carb in Altona North, VIC Ford Cortina XL TC 1971 4D Sedan 3 SP Automatic 2L Carb in Altona North, VIC 12 $1,500.00
Mark 2 Cortina OLD Style Drag CAR NO Reserve Mark 2 Cortina OLD Style Drag CAR NO Reserve 4 $1,000.00
1958 Edsel Ford Convertible 1958 Edsel Ford Convertible 7 $12,000.00